The answer is simple...If you’re not marketing...someone else is:  This translates to “losing money”.  Think about it.  People love to refer business to their friends, family and co-workers.  Your business is based on trust.  Trust from your customers that you’ll do a great job for them and trust from you that they will REFER back to you. 

Utilizing Direct Marketing:  Approximately 80% of your referrals will come from your past clients.  It is true that approximately 95% of business owners to do not keep in touch with their past clients.  By simply putting a direct marketing plan in place it will lay a foundation of a steady stream of referrals which means more business for you and more money in your pocket.

Using effective marketing tools on a consistent basis is the KEY  to the success of your business. Studies show that business owners that have not kept in touch with their past clients will lose that customer 90% of the time because their past clients do not remember them.