Direct Mail
| Direct mail postcards will give you the highest read rate from the mail box to the front door! Your recipient has about 1 1/2 seconds to glance at your piece after retrieving it from their mail box and decide if that piece is of “value” to keep. We will insure that your marketing piece has the “look and feel” targeted to your audience. We print on full color glossy card stock with your contact information located on both sides of the marketing piece and we take extra care to make sure your post card is high quality to withstand the mail process. If you are not taking advantage of postcard mailing as part of your marketing mix, you are at high risk of your expensive direct mail pieces going straight to the trash can. Marketing statistics indicate that approximately 73% of marketing material go “to the trash can” because they are enclosed in an envelope and require physical effort to open. In this day and age when we’re all so busy and multi-tasking you really have to capitalize on that 1 1/2 seconds and consider it a gift. Postcard marketing is the easiest way to get your message in your customer's hands and read!
The key to any successful direct mail marketing program is “branding”. Our marketing programs are built with 12 touches in mind; so you get that January through December branded feel and selection. It’s important to also select direct mail pieces that are specifically targeted to your audience and provide “value” and have a “call to action”. The whole purpose for utilizing direct mail is to get your phone to ring. We will work with you to help you select a direct mail program that is right for you and assist you with targeted relevant pieces that will provide value to your intended recipient. Our direct mail programs are automated for you so each piece is selected ahead of time and goes out on time to your database “on time, every time”. Our goal is to take your marketing pain away! |
 |